"Audiences FEEL before they think."
This doesn't mean that audiences do not think. It means that the way an audience thinks is coloured by the way they feel - particularly the way they feel about the speaker.
Craft of Communication’s theatre-based techniques have proved to be popular and highly effective in helping Managers and Executives to develop their Communication Skills. Set up in 2002 by John Abulafia, the international theatre and opera director, we now have over 130 clients in 53 sectors. The disciplines of Performance, and a deep understanding of the psychology of Audiences, Leaders and Teams, provide the bedrock of our training - whether we are working with groups or one-to-one.
The starting point for our unique communications training is -
The moment you start to communicate your message to others.- whether
to an audience of 500 plus, a small group, one-to-one, on the phone, or via video
link - you have initiated a Performer - Audience relationship.
What you learn:
Within twenty minutes, you can learn how to use the dynamics of this Performer -
Audience relationship to enhance your communication. Our training shows how small
changes to posture, breathing and voice can completely transform the way audiences,
clients or colleagues perceive you.
How you learn:
Craft of Communication courses are full of action: specially devised games and role-play are balanced with analysis, observation, self assessment, feedback. Each course is summarised in a practical, punchy, useful manual containing advice on how to apply the training long after the course is over.
Year on year, the company has expanded both its client list and the range of training we can offer. John has brought in several highly skilled associates whose skills complement his own. Each has their own unique specialisms in Voice Coaching, Meeting Management, Video Conferencing, Media Training and. Accent reduction. We have a film team and a team of actors highly skilled in role-play.Courses and services
- Presentation Skills
- Voice Coaching
- Executive Coaching
- Meetings & Facilitation
- Video Conferencing
- Media Coaching
Why The Craft of Communication?
A Craft is:
SOLID: The skills we teach have a sound basis in Performance Theory.
HUMAN: They have been honed over the centuries by performers and
storytellers.
DEMOCRATIC:They can be mastered by anyone prepared to work at them.
Client Feedback:
"John is an outstanding person who displays enormous sensitivity, honesty & integrity to colleagues and clients at all times, even under difficult circumstances. He has the capacity to bring his wealth of skills to bear on any project. His manner wins the support and confidence of both colleagues and clients and helps them to deliver results well beyond their personal expectations. His plain English vocabulary and coaching style of working makes complete sense to people of all disciplines and he builds relevance to client's particular working circumstances with confidence and ease."
MARIANNE HILEY: Director Whitmuir Consulting
Client Feedback:
"I presented to a group of my peers yesterday and it was quite a large group. Normally I felt really tense and nervous before the presentation. But I reminded myself about your session, especially your idea that the Space and Time belonged to me. It worked! I am happy to report that the talk went down very well. And, for the first time ever, I got a round of applause!. I was so pleased! Thanks for all your help, John. And thanks for reminding me to breathe! "
Charmaine Groves, Old Mutual Assurance, Capetown
+ MORE
Client List
Our client list now ranges across several sectors. The majority are UK-based, but he also works in France, Italy, Lebanon, Norway and Spain.
Accountancy
Banking
Brewing
City
Construction
Consultancy
Defence
Education
Energy Suppliers
Engineering
Banking
Brewing
City
Construction
Consultancy
Defence
Education
Energy Suppliers
Engineering
Financial Services
Food & Drink
Furniture
Health
Health Suppliers
Health & Beauty
Housing
Insurance
Internet Providers
IT
Food & Drink
Furniture
Health
Health Suppliers
Health & Beauty
Housing
Insurance
Internet Providers
IT
Marketing
Manufacturing
Media
Pharmaceuticals
PR
Retail
Sportswear
Telecoms
Transport
Web Services
Manufacturing
Media
Pharmaceuticals
PR
Retail
Sportswear
Telecoms
Transport
Web Services
Click here for to find out more about us and our specialisms
JOHN ABULAFIA: Director
Presentation, Executive Coaching, Meeting Management, Media Training, Video Conferencing.
TARA SHAW: Senior Associate
Voice Coaching, Accent Reduction Presentation, Video Conferencing.
HELGA DAVIES: Associate
Meeting Management, Facilitation, Influencing.
SALLY EDEN: Associate
Communications Coach.
COLIN FARQUARSON: Associate
Presentation, Voice Coaching, Stress Reduction.
MOLLY GREENWOOD: Associate
Voice Coaching, Accent Reduction, Advanced Language Skills.
KEITH SILVESTER: Associate
Team Dynamics.
ACTING TEAM:
Tim Davies, Kate O’Connell, Susan Worsfold,
FILM TEAM:
Colin Angell, Jonathan Wright Miller.