NEWS: 2008 COACHING CLIENTS: John newest clients are The Director of the Hayward Gallery at the South Bank Centre, the Chief Execdutive of the Arts Council and the Managing Director (Europe) of Yahoo. Earlier in 2008, he coached senior execuitives at Coutts, Grant Thornton, Unilever, Coca Cola, Accenture, Leith Ports Authority, Corrs Breweries, NHS Trust Winchester, Barclays Bank, London Metal Exchange, Diabetes UK, Broker Profile, Waterman PLC, JP Morgan, Saxby's, Man Financial and Goldshield Group. 2008 MANAGEMENT TRAINING CLIENTS: John has trained groups and teams at: JP Morgan, Vodafone, Corrs, Herman Miller, London Metal Exchange, Aegis, Virgin Media, Healthcare Commission, JP Morgan, Federation of Image Consultants, Mouchel Parkman, PDN, Broker Profile, Breyer Group, Matchett Group,The Federation of Image Consultants, Homeserve, Richmond Housing Trust & Deutsche Bank. John is a CENTRAL OFFICE OF INFORMATION approved consultant. As a result, he has worked for the Ministry of Defence as a coach, events manager and trainer. More details...

July 24 2008

Craft of Communication

is a new kind of training company for Managers and Executives who wish to develop their Communication Skills. The company was set up by John Abulafia, the international theatre and opera director. His experience and skills are the bedrock of this new method of training. He is now in great demand as a Management Trainer, Executive Coach and expert in Communication Skills in both the private and public sectors.

John Abulafia

John Abulafia’s client list includes:

BT, Man Financial, Old Mutual Assurance (UK & South Africa), Ministry of Defence, Barclays Global investors, Mouchel Parkman Lloyds Risk Management, Reckett Benkiser, Masterfoods, Budgens PLC, CNN/Turner Broadcasting, Lothian and Borders Police, Walt Disney Television, Smith & Nephew, MFI, Ernst & Young, National Grid Transco, Channel 4, Helly Hansen (Norway) Kingfisher PLC, Vodafone.

Client feedback More Biog

Craft of Communication brings together John Abulafia’s unique range of skills and knowledge rooted in his twenty years’ experience as a director of theatre and opera (National Theatre, English National Opera, Glyndebourne etc) and a trainer of actors and singers (RADA, Guildhall, Royal College Opera School etc.) His Communications work is rooted in a deep understanding of the nature of Performance and the psychology of Audiences, Leaders and Teams.

John’s starting point as a Management Trainer and Executive Coach is:

The moment you start to communicate your message to others, whether to an audience of 500 plus, a small group, or one-to-one, you have initiated a Performer - Audience relationship.

Craft of Communication: what you learn:

Within the first twenty minutes, you learn how to use the dynamics of the Performer - Audience relationship to enhance your communication. John shows how small changes to posture, breathing and voice can transform the way audiences, clients or colleagues perceive you.

Craft of Communication: how you learn:

Craft of Communication courses are full of action: specially devised games and role-play are balanced with analysis, observation, self assessment, feedback. Each course is summarised in a practical, punchy, useful manual containing advice on how to apply the training long after the course is over.

Why the CRAFT of Communication ?

  • A Craft is solid: the skills you learn have a sound theoretical basis in Performance Theory
  • A Craft is human: what you learn is rooted in the intensely human communication skills honed over the centuries by performers and storytellers
  • A Craft can be mastered by anyone who’s prepared to work at it.

Craft of Communication: courses & services:

Key Skills
Training in Presentation Skills & Public Speaking
Executive Coaching
Leader Training and Team Development
Coaching for One to One Face to Face Meetings
Networking & Bid Coaching
Event Management

Back to top of the page

 

'Acting lesson Number One: the greater my energy as a performer, the greater the concentration of my audience.  That’s a law – like in physics.'
Robin Williams (during an interview with Michael Parkinson)