Craft of Communication’s theatre-based techniques have proved to be popular and highly effective in helping Managers and Executives to develop their Communication Skills. Set up in 2002 by John Abulafia, the international theatre and opera director, we now have over 130 clients in 53 sectors. The disciplines of Performance, and a deep understanding of the psychology of Audiences, Leaders and Teams, provide the bedrock of our training - whether we are working with groups or one-to-one.
This is designed for executives and company spokespersons who want to become more effective and comfortable at telling their company's story to the media, ensuring that stakeholders and opinion formers take note. The three modules help clients with Print and Broadcast Media.
This shows clients how to ensure that their relationship to the Media supports the development of a company's reputation by communicating a chosen message to key audiences. The coaching ensures that all their media comments:
It is vital that the way they put across the message in an interview is equally positive. Craft of Communication's drama-based work can help clients to conquer any nerves and take the initiative in establishing a positive relationship with an interviewer. For TV interviews, they will also learn the technique that enables TV performers - actors, newscasters, weather forecasters and correspondents - to appear relaxed and authoritative on screen.
Good media interviews are 'Message Driven' not 'Question Driven'. In the second part of the course we will examine the different types of interviews and preparing for successful interviews. Delegates will be shown:
There are six kinds of Interview:
These interviews will be filmed and will be as realistic as possible. An actor will play the role of Interviewer and will ask probing questions prepared in advance. The playback session provides the opportunity for participants to objectively analyse their own video taped performance.
"John made the team feel very much at ease. He was clear and concise and his exercises brought out the key factors required in coming across well in interviews. John's theatrical background made such a different too. He had detailed knowledge and wasn't afraid to push us."
TORY PETERS: The Research Centre: a training programme for Independent TV producers run by Channel 4
"Thank you for an exciting and highly energised course. You will be pleased (but probably not surprised!) to hear that much of the feedback cited your session on Interviews was the most interesting and useful."
LARA CHANGIZI Events Manager RSM Robson Rhodes
"Fabulous! Why waste words? Helpful, inspiring yet so easy to understand. I would certainly recommend him for the others in the team. Actually, no ? don't ever let him teach anyone ever again, I want the power."
ALICE RICH: Channel Four
“Yes we get a lot of people coming in and asking for classical CD’s. But we don’t stock them. There’s no demand.”
SHOP ASSISTANT IN WH SMITH