Craft of Communication is a new kind of training company for Managers and Executives who wish to develop their Communication Skills. The company was set up by John Abulafia, the international theatre and opera director. His experience and skills are the bedrock of this new method of training. He is now in great demand as a Management Trainer, Executive Coach and expert in Communication Skills in both the private and public sectors.
Media Coaching: Handling The Press, Radio & TV
This is designed for executives and company spokespersons who want to become more effective and comfortable at telling their company’s story to the media, ensuring that stakeholders and opinion formers take note. The three modules help clients with Print and Broadcast Media.
Module One: Telling the Company’s Story
This shows clients how to ensure that their relationship to the Media supports the development of a company’s reputation by communicating a chosen message to key audiences. The coaching ensures that all their media comments:
- Support the company’s brand
- Be aligned to the business strategy
- Enhance the corporate reputation or benefit the business
- Protect the company’s reputation and business interested
It is vital that the way they put across the message in an interview is equally positive. Craft of Communication’s drama-based work can help clients to conquer any nerves and take the initiative in establishing a positive relationship with an interviewer. For TV interviews, they will also learn the technique that enables TV performers - actors, newscasters, weather forecasters and correspondents - to appear relaxed and authoritative on screen.
Module Two: Techniques for getting the best from a Media Interview
Good media interviews are “Message Driven” not “Question Driven”. In the second part of the course we will examine the different types of interviews and preparing for successful interviews. Delegates will be shown:
- How to prepare for an interview.
- The principle of Three Key Messages.
- Negotiating the interview and taking charge.
- Types of interviewers.
- Rephrasing the question before you answer it.
- Tips for responding to the interviewers questions.
- Positioning statements.
- How to deal with being misquoted.
Module Three: Role Playing Interviews
There are six kinds of Interview:
- The General Profile interview
- The Annual Result interview
- The State of Business interview
- The Invited Expert Interview
- The Bad News Scenario
- The Crisis Interview
These interviews will be filmed and will be as realistic as possible. An actor will play the role of Interviewer and will ask probing questions prepared in advance. The playback session provides the opportunity for participants to objectively analyse their own video taped performance.
Client Feedback 1:
“John made the team feel very much at ease. He was clear and concise and his exercises brought out the key factors required in coming across well in interviews. John’s theatrical background made such a different too. He had detailed knowledge and wasn’t afraid to push us.”
TORY PETERS: The Research Centre: a training programme for Independent TV producers run by Channel 4
Client Feedback 2:
“Thank you for an exciting and highly energised course. You will be pleased (but probably not surprised!) to hear that much of the feedback cited your session on Interviews was the most interesting and useful.”
LARA CHANGIZI Events Manager RSM Robson Rhodes
Client Feedback 3:
“Fabulous! Why waste words? Helpful, inspiring yet so easy to understand. I would certainly recommend him for the others in the team. Actually, no – don’t ever let him teach anyone ever again, I want the power.”
ALICE RICH: Channel Four
On Spontaneity
“Spontaneity is vital to performance. So it must be thoroughly rehearsed.”
ARTURO TOSCANINI on the Art of Conducting