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Craft of Communication’s theatre-based techniques have proved to be popular and highly effective in helping Managers and Executives to develop their Communication Skills. Set up in 2002 by John Abulafia, the international theatre and opera director, we now have over 130 clients in 53 sectors. The disciplines of Performance, and a deep understanding of the psychology of Audiences, Leaders and Teams, provide the bedrock of our training - whether we are working with groups or one-to-one.



Managing Meetings

This is designed for executives who need to lead or facilitate meetings, support others in resolving business problems and/or contribute to meetings run by others.

The training is in six modules. Depending on the size of the group, and the kinds of meeting participants wish to explore, the session can be delivered in a single day.

The training aims to ensure each participant understands:
  • How to plan and structure an effective meeting
  • The skills required to lead an impactful meeting
  • How to control the agenda whilst empowering attendees
  • How to run a meeting using the Seven Kinds of Question
  • Differences between leading and facilitating a meeting
  • How to use body language and voice to both lead and/or facilitate a meeting
  • How to encourage active contributions from all members of the group
  • How to handle difficult situations, whether related to people, process or content

As with all Craft of Communication courses, learning is through doing. The workshop will include many opportunities to role-play both leader and facilitator of a meeting.


Module One: Defining the role of both Leader & Facilitator

Though a series of games and exercises, participants learn about the differences between these two roles. The exercises explore different kinds of leadership, and their appropriateness for particular situations. Participants learn how, in their different ways, a Leader or a Facilitator can enable a group to achieve their objectives by methods that make full use of their collective abilities and experience.


Module Two: Inhabiting the role of both Leader & Facilitator

Participants will learn an advanced use of Status. They learn how to use Body Language and Tone of Voice to modulate their Status. They learn the appropriate Status for the Leader and Facilitator role. They also learn how to use Status to remain both in control of the meeting but also encourage others to participate actively.


Module Three: The Spheres of Influence Model

This model helps participants to understand the different roles of a Facilitator and Leader who at different times needs to:

  • Clarify Content: helping groups be clear about its messages, terminology
  • Follow a Structured Process to resolve business issues
  • Manage Team Dynamics: handling interactions with individuals and group

Module Four: Making Interventions

Participants learn how to use interventions when they need to

  • Help the group realign with the agenda
  • Manage people who talk too much/hold side conversations to ensure focus and a balance of contributions
  • Handle conflicting agenda’s
  • Encourage people to contribute and/or say what they really think
  • Encourage buy-in and ownership for actions after the meeting
  • Handle interactions with part of the group which are affecting the whole group’s ability to achieve its goals.

Module Five: Dealing with Difficult People & Situations

Participants learn how to deal with the various individuals who can make meetings difficult and unproductive. These are:

  • The Side Talker
  • The Discussion dominator
  • The Know-all
  • The Chronic Devil’s Advocate
  • The Interrupter and/or Heckler
  • The Person asking obvious, redundant or over-detailed questions
  • The Person who is difficult to hear or understand
  • The Low energy group

Module Six: Practising Meeting Management & Facilitation

In the afternoon session, participants have several opportunities to practice live meeting management and/or facilitation. They will discover how to put a combination of these skills into practice by working through a real life business need.


If required, we can add other, more advanced skills, chief of which are:

Extra Module One: The Creative Problem Solving Process

This is a six stage process which helps groups to resolve a business issue using a structured approach. This framework enables root causes to be explored before solutions are decided and actions implemented.


Extra Module Two: Influencing Skills

Craft of Communication draws on both Theatre based skills such as The Feeling Objective, and the work of Professor Ned Herrman whose Four Thinking Preferences. In their different ways, both help a Leader or Facilitator to influence others at an emotional, subliminal level as well as rationally.


This course is designed to help you to

  • Start and run meetings with maximum authority and efficiency
  • Run meetings in a manner that is both authoritative and enabling
  • Keep control of the agenda without stifling discussion
  • Manage q & a sessions
  • Facilitate discussions to ensure maximum creativity
  • Manage conflict within groups and teams
  • Deal with hostility towards yourself
  • Develop the collective and individual creativity of teams
  • Challenges and stimulates a team by creative use of questions
  • Deal with individuals who subvert or disrupt discussions
  • Win round team members whose attitude is negative
  • Involve team members who have previously with drawn from discussions.

Client Feedback 1:

"Thank you, once again, for a great training. I put my newly acquired techniques to the test at the meeting on Friday and, much to my delight, they worked!. In the past, they've barraged me with questions. This time, even though we had a longer session, and some really important issues to discuss, it was a discussion of equals, not a badgering of the young lady in front of the screen."

SUZANNE WOODALL, Principal, Kurt Salmon Associates

Client Feedback 2:

"I've already had feedback from your session, and heard very positive things. Stephen used your input to good effect facilitating a meeting with the Care Group later that day. Su spoke positively about her session (not something she always does very readily!), and Sarah said you were marvellous and had helped her a lot ?just what she needed, given the meetings she has to run, a big help, worth taking the day out for! All in all it sounds like you were very well received. as I expected having had the benefit of your input myself!"

TINA HARRIS, Director Isle of Wight Health Care Trust

Client Feedback 3:

"John - all I can say is you've hit the spot! I think spontaneity is absolutely the issue in running meetings. It all made (and still makes) a lot of sense and I feel these facilitation techniques meet my needs. Thanks again."

MARK RICHARDSON: Smith & Nephew.

On learning new things:

If I am told, I may forget.
If I do, I will remember.

Lao Tze (9th Century Chinese poet and philosopher.)